'We're Northern, just like you': train operator launches new TV advert

The new advert forms the centrepiece of Northern’s latest awareness campaign, which puts the spotlight on how train travel fits modern lives - whether that’s heading into the office a few days a week, working shifts, studying, or getting out for leisure activities.

Featuring snapshots of real people and real places from all across the North of England, the campaign aims to celebrate the operator's proud place as a piece of the fabric of the North.

Alex Hornby, Commercial and Customer Director at Northern, said: "This new campaign reflects our pride in serving the north, celebrating its places and its people and shows how the railway is integral to our communities and in modern life - whether you’re commuting, meeting friends, heading to an event or exploring somewhere new.

"People don’t travel for just one reason anymore. The same train might take you to work one day and on a day out the next. We want customers to think of the train first for their travels across the north and leave the car behind whenever they can.”

Launching on Tuesday 13 January, the new advert will run across TV, video-on-demand and online platforms, supported by outdoor advertising, social media and digital channels across Northern’s network, with a particular focus on major routes into cities including Manchester, Leeds, Liverpool and Sheffield.

Northern is the second largest train operator in the UK, with 2,650 services a day to more than 500 stations across the North of England.