Response to concerns raised regarding tweets by Liam Sumpter

“Twitter is an excellent platform for customers to ask questions and share their frustrations with companies and brands. Liam engages directly with customers, making it clear in his profile that the views are his own. We would encourage customers to tweet @northernassist who are there to help and handle customer enquiries.”

Liam Sumpter added: “On reflection, the way I have responded to comments made by some customers who contacted me directly via Twitter was not appropriate and fell short of the way we try to help customers. I would like to apologise for this and any offence I have caused.”