Dogs at Blackpool 10

Northern launches canine campaign for coastal exploration

Northern is encouraging dog owners to leave the car at home this half term and take the train to the region’s coastal towns.

With the help of some camera-ready canines from Pets as Therapy, Northern yesterday (Tuesday) launched ‘Dogtober’ – a campaign aimed at making the most of beaches across the north of England.

Speaking at the launch event in Blackpool, Chris Jackson, Northern’s Regional Director, said: “From October beaches are once again open to dogs and we are urging owners to get out and about to visit our beautiful coastline.

“There’s no better way to travel than by train and we now have more services than ever before, giving our customers fantastic flexibility. And, with new and refurbished trains running to many locations, dogs and their owners will have more comfortable journeys.”

Chris added: “Dogs are welcome on our services and it was great to be able to host the Pets as Therapy (PAT) pooches at our launch in Blackpool. The dogs – and their owners – had a great time and enjoyed a well-deserved treat after bringing comfort to so many people.”

Matthew Robinson, PAT’s National Volunteer and Event Manager said: “We’re delighted to have been given this treat by Northern as a  thank you for all the wonderful work our volunteer teams do.

“What a lovely way to encourage people to get out and about with their dogs this autumn now that the beaches are fully open.

“And if you fancy becoming a volunteer, demand is at an all-time high, just visit the PAT website for details.”

And it wasn’t just the PAT dogs who were treated to a grand day out. Northern took to the promenade at Blackpool and gave local dog owners the VIP treatment too. Doggie bags, featuring treats and toys, were on offer as well as the chance to have professional pet photo portraits.

In the shadow of the famous tower, countless canines were given a warm welcome and this is extended to all dog owners who want to explore the North’s sandy beaches and rugged coastline.

For more information please visit the Northern website.

Contact Information

Glyn Hellam

Media Manager


01904 568652

07795 008693


Notes to editors

Photos show some of the dogs from Pets as Therapy who were treated to a day out at Blackpool beach.

Pets As Therapy is a national charity that enhances health and wellbeing in the community through the visits of trusted volunteers and their behaviourally assessed PAT Pets. Volunteer teams comprising of a volunteer and their dog or cat provide a visiting service in hospitals, hospices, residential & nursing care homes, day care centres, schools and prisons across the UK.