Brew Monday facebook digi card[1]

Northern gets on board for Samaritans Brew Monday

  • Rail industry joins charity to encourage passengers and staff to reach out over a virtual cuppa and chat to those they care about during the winter months. 
  • Author and illustrator Charlie Mackesy designed bespoke and uplifting Brew Monday animated illustration to be featured across station digital screens

In a bid to beat the winter blues, Northern has joined Samaritans to encourage passengers and staff to reach out to someone they care about and connect over a virtual cuppa this winter for ‘Brew Monday’. 

Samaritans’ new research with more than 1,400 of the charity’s volunteers found that the start of the cold days and long nights over winter heighten feelings of isolation and loneliness for those already experiencing loneliness due to the pandemic restrictions.    

To help ensure fewer people struggle alone, Samaritans has kicked off Brew Monday today, Monday 18 January, the third Monday in January which is sometimes known as ‘Blue Monday’ and thought to be the most difficult day of the year. Turning this day on its head and into something positive, Northern staff will be holding virtual Brew events to check in on their colleagues, friends and family members that they can’t be with, to stay connected this winter. 
Supporting the campaign and helping to spread the message to passengers is renowned author and illustrator Charlie Mackesy. The uplifting and inspiring drawings, from his bestselling book The Boy, the Mole, the Fox and the Horse have brought comfort to many. Now Charlie has created a bespoke animated illustration of the Mole asking to share a slice of cake with a friend to connect for Brew Monday, which will be displayed across the rail company’s digital station screens and on social media this week to reach passengers.  

Brian Currie, People Director at Northern, said: “One of our key goals is to make a positive impact in the north of England and we hope that by joining Samaritans on Brew Monday we can reach out to those who are feeling particularly vulnerable at this time of year.” 

“Samaritans has trained many of our frontline staff to spot someone who might be vulnerable, giving them the confidence to simply start a conversation which could help save a life, so we’re encouraging staff and passengers to put that into practice this winter and connect over a socially-distanced brew.” 

Julie Bentley, Samaritans’ CEO, said: “We’re so grateful to the rail industry for their support of Brew Monday this year. The challenges that many people face during this season have been felt even more acutely this year with the pandemic restrictions. At Samaritans, we know how powerful talking and listening, even if it is virtually, can be. It doesn’t have to be a Monday or a cup of tea, it’s about taking the time to really listen and supporting one another, which could potentially save a life.”  

The Brew Monday support comes as part of the rail industry’s suicide prevention programme. Samaritans has worked in partnership with the rail industry and British Transport Police to reduce suicides on the railway for over 10 years, having trained over 22,000 rail and BTP staff to look out for passengers and make conversation if they feel someone might be vulnerable.  

Find out more at or join the conversation on social media using #BrewMonday and why not make a donation while you’re there, you could help save a life.   




Contact Information

Lauren Clarke

Media Relations Executive


Notes to editors

Images available to download link here  

Video of illustration available here:     

Samaritans volunteer insights is related to the three months between August to October and was carried out in October 2020.    

A total of 1,439 volunteers responded to the survey.     

Anyone can contact Samaritans FREE any time from any phone on 116 123, even a mobile without credit. This number won’t show up on your phone bill. Or you can email or visit    

Samaritans has worked in partnership with the rail industry and the British Transport Police to reduce suicides on the railway for over 10 years. This includes training rail staff to look out for people who might need help and start a conversation, offering their support and getting them to safety. To date, over 22,000 rail staff and BTP officers have been trained in suicide prevention. 

Every seven seconds, Samaritans responds to a call for help.   

Samaritans is a charity and it’s the public’s kind donations and more than 20,000 volunteers that mean we are always there for anyone struggling to cope. Find out how you can support us or volunteer with us.   

You can follow Samaritans on social media on Twitter, Facebook and Instagram

Media guidelines for safe reporting of suicide are available here