Could ‘office influencers’ be the key to converting commuters from road to rail?
Northern says ‘office influencers’ could be the key to converting commuters from road to rail - and they're offering them 12 weeks free travel to work to prove it.
The train operator says they are potential catalysts for widespread organisational travel shift and their buy-in to schemes like Northern’s Employee Season Tickets are crucial to spreading the word and encouraging others to take up the offer.
Users of these special annual tickets get the equivalent of 12-weeks free travel to work and can pay for it monthly, with interest-free instalments taken direct from their paycheque.
Employee Season Tickets can be used 365 days a year, meaning extra savings for the employee if travelling on the same route outside of their commute.
Northern wants workplace 'kingpins' to register their employer on the scheme at: northernrailway.co.uk/tickets/employee-season-tickets
Mark Powles, commercial and customer director at Northern, said: “Every workplace has its influencers and what better way for them to raise their ‘street cred’ with their colleagues than by bagging them 12 weeks free travel to work.
“We’re always looking for ways to encourage people to make the transition from road to rail – and if we can convince those with clout among their peers to sign-up and spread the word, we’re confident others will follow.”
The train operator says organisations on the Employee Season Ticket Scheme are not only helping to cut the cost of their workforce’s commute, but also promoting sustainable travel and reducing the region’s carbon footprint.
Northern is the second largest train operator in the UK, with 2,500 services a day to more than 500 stations across the North of England.